The event’s main focus includes advances in nail techniques together with famous lecturers and worldwide cosmetic trends
Beautyworld Saudi Arabia 2025 delivers innovative energy and unique events to grab the attention of visitors.
RICEC in Riyadh will welcome the region’s leading beauty trade show during April 21-23. The big names? The Sawaya group joins forces with Next in Beauty to present Nail Arena to the audience. Visitors find next-level beauty businesses alongside star-sought speakers and innovative presentations at both locations.
What’s new at Nail Arena?
Nail Arena powered by Sawaya enters the market for the first time this year while generating significant attention.
Here’s what makes it unmissable:
- Gelish and Morgan Taylor brands shine prominently among the displayed products
- Nail battles combined with live product demonstrations and launch events take place throughout all three days of the event
- International artists Vu Nguyen and Danny Phung share insider tips
- The Gelish 18G Unplugged LED Light stands as a main attraction during the mobile curing display.
- The training sessions concentrate on breathable nail polish products and artistic techniques as well as current nail design trends
All sections within the Nail Arena demonstrate active innovation in nails. The Nail Arena represents the modern living space where nail art practitioners will define their artistic future.
Next in Beauty: Saudi’s new beauty capital
The Next in Beauty experience delivers more than attractive looks because it offers a significant advantage in the market.
The stage features:
- Over 40 speakers from global beauty powerhouses
- Experts from Four Seasons, Intertek, Chalhoub Group, and more
- Market growth together with tech and brand strategy sessions were offered at no cost during the event
- Day-by-day highlights with key takeaways for beauty professionals
Big ideas come to life here. Alice Abdel Aziz’s influential talks prove that this expo represents much more than an ordinary business event because it actively drives social change.
The Primary Advantages of Participating in Beautyworld Saudi Arabia 2025
- The exhibition represents the speediest expanding beauty show in the Middle Eastern region.
- The Nail Arena powered by Sawaya presents advanced techniques along with unique nail innovation to its visitors
- Beauty professionals can discover future trends of global and local brands through Next in Beauty.
- Leaders who define beauty’s future will offer direct knowledge during the event
- Real-time demos and trend analysis across every hall
This event offers the perfect experience for everyone in the retail industry, product development sector and content creation field and salon operations.
Both technical excellence and innovative nail techniques are ready to display in person.
People visit Nail Arena powered by Sawaya to experience an entire immersive event beyond standard booth activities. Salons are currently transforming their operations with the help of state-of-the-art equipment. You can observe technological applications in nail treatment by expert artistic professionals. The event provides you with an opportunity to test next-level equipment firsthand.
The real leaders define the fashionable instead of simply following the popular.
Next in Beauty operates as an incubator which transforms perspectives into business expansion
The Next in Beauty talks at this event focus on critical beauty industry insights that shape modern business strategies across the Gulf region and the impact of artificial intelligence in retail operations. The speakers introduce distinct viewpoints during their presentations. Each session sparks real change.
- This is your edge.
- This is your moment.
Why this matters now
The beauty market within Saudi Arabia is currently expanding rapidly. Nail innovation is taking off. The Kingdom solidifies its position at the international level through such happenings.
Beautyworld 2025 will provide attendees the opportunity to participate in the ongoing transformation of Saudi Arabian beauty industry operations.