One of the world’s most influential beauty events is back in Bangkok. Cosmoprof CBE ASEAN opens its doors this week at the Queen Sirikit National Convention Center, marking another milestone in Southeast Asia’s growing beauty business.
With its biggest edition yet, the show reaffirms Bangkok’s role as a global beauty hub — and a launchpad for brands eyeing the ASEAN market. With over 17,000 industry visitors and 2,000+ brands from 650+ exhibitors across 19 countries—including 57% international participants—this year’s edition spans 25,000 m² and is the largest yet .
What makes it essential:
1. Full lifecycle showcase
Two dedicated zones—Supply Chain (ingredients, OEM/ODM, packaging) and Branded Finished Products (skincare, makeup, haircare, wellness)—offer comprehensive sourcing and innovation opportunities.
2. Global pavilions spark innovation
Five country and group pavilions spotlight regional strengths:
Korea: AI‑skincare, high-tech cosmetics
China: packaging and ingredient solutions
Taiwan: biotech and clean‑beauty breakthroughs
Italy: luxury aesthetics – 20+ Italian brands on-site
Thailand: homegrown brands, premium ingredients, competitive pricing
3. CosmoTalks: free expert insights
Three days of in-depth sessions on 2025 beauty trends, green beauty, e‑commerce branding, and market entry strategies—including ASEAN entry tips. Seminars are complimentary and tailored for beauty professionals.
4. Buyer Programme powering deals
More than 500 pre-qualified buyers from ASEAN, Asia Pacific, Europe, and the Americas attend to foster B2B connections and partnerships.
Why it matters now
The ASEAN beauty market, valued at USD 35 billion–USD 36 billion and growing at 3.5–16 % annually, is rapidly becoming a global hotspot. Thailand leads as a manufacturing and sourcing hub—leveraging natural ingredients, cost-competitive production, and improved infrastructure.
“In a short time, the exhibition received high recognition as a reference event… enhancing the development of the cosmetics industry,” says Gianpiero Calzolari, President of BolognaFiere.
What is Cosmoprof CBE ASEAN Bangkok 2025?
It is Southeast Asia’s leading B2B beauty trade show, staged June 25–27, 2025 at QSNCC, Bangkok, featuring 2,000+ brands, 25,000 m² of exhibits across supply chain and finished-product zones, plus free CosmoTalks and a 500-buyer matchmaking programme.
What’s new this year
Scale: Exhibition space expanded to 25,000 m², with visitor and exhibitor numbers up ~20% from 2024 .
Country pavilions: Italy joins ongoing Korea, China, Taiwan, and Thailand showcases.
Education & business: CosmoTalks sees greater content breadth, while buyer matchmaking doubles down on cross-border growth.
What attendees should know
Who’s there? Exhibitors include suppliers (ingredients, packaging, OEM/ODM), beauty brands, and manufacturers. Buyers span across ASEAN, Asia‑Pacific, Europe, and the Americas.
Who should attend? Entrepreneurs, exporters, investors, brand builders all benefit from networking, trend scouting, brand positioning strategies and sourcing partners.
How to register: Pre-registration is now open on the official website .
Final takeaway
Cosmoprof CBE ASEAN Bangkok 2025 stands as Southeast Asia’s most strategically vital beauty event this year. For any brand, supplier, or investor aiming to break into ASEAN, Bangkok offers innovation, connection, and growth—in one highly curated platform.