AUTHOR NAME
LINDA PEARSON
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Greenwashing in Beauty: What You Need to Know
What Is Greenwashing In Beauty?
Greenwashing in beauty practices is explained as misrepresentation of marketing strategies where brands pursue fraudulent claims on their products with...
Waterless Beauty: The Future of Skincare
What Are Waterless Beauty Products?
Waterless beauty products are skincare and cosmetic formulations that do not use water as a base ingredient. Instead, they use...
How to Build a Sustainable Skincare Routine Without Compromising on Quality
A sustainable skincare routine is about making better choices for your skin and the planet. Many think sustainability means giving up quality, but that's...
How to Contour and Highlight Like a Pro
Do you desire sharp cheekbones and a soft glow? Understanding how to contour and highlight can be a game changer when it comes to...
How to Change Skincare Routine for Winter
Winter brings dry air, strong winds, and low levels of moisture. This can leave your skin in desperate need of hydration as it becomes...
The Best Beauty Awards of the Year: Winners, Trends, and Surprises
The Biggest Beauty Awards of 2025
Skin-care aficionados, experts, and companies anticipate this moment throughout the entire year. The most coveted beauty awards of 2025...
How Beauty Trade Shows Are Shaping the Future of the Industry
The Power of Beauty Trade Shows
Beauty trade shows are an important part of the trade. These events present emerging trends, networking opportunities, and new...
Behind the Scenes at Cosmoprof Worldwide Bologna: Highlights and Trends
A Deep Dive on What’s New in Beauty Industry Events
Events in the beauty industry create trends and generate expert insights. Leading brands, influencers, and...
The Biggest Beauty Events of 2025: What to Expect
New trends, amazing products, notifiable exhibitions, all of these combine to make the beauty industry flourish. The leading beauty shows in 2025 will be...
The Rise of Indie Beauty Brands: How Small Players Are Changing the Game
Massive beauty corporations are no longer the rulers of the beauty industry. The market Indie beauty brands have begun to get noticed and are...