LINDA PEARSON

The Rise of Smart Beauty TechAI, or Artificial Intelligence, is transforming the beauty industry through innovative intelligent machines such as virtual makeup mirrors. ...

L’Oréal’s strategic decisionSkincare brand was acquired to further support the premium segment of the market. Invested in sustainable beauty startups. Expanded in Asia...

The beauty industry evolves at a rapid pace. Recent innovations, changing consumer behaviors, and new fads are currently streaming in. Let’s take a look...

With many options available, it can be overwhelming to select a skincare routine. The secret to achieving healthy, glowing skin is knowing your skin...

The thought of learning how to do makeup is incredibly difficult for most people to grasp. However, you can put your best foot forward...

Beauty trends have a new place to thrive, and that is social media apps like Tik Tok and Instagram. Social media brings together beauty...

Sustainability is more than just a buzzword — it’s a way of life and in the beauty industry, sustainable practices are becoming a primary...

Now imagine a beauty product designed specifically for you. It knows how to cater to your skin, your likes and everything so that it...

We all know that the beauty world is ever-evolving. Yesteryear, the focus was on self-expression, aligning with nature, and cherishing magical vibes. 2025 will...

The winter season has arrived and with it, so have the unique make-up styles for this time of the year! If you're attending a...