China’s beauty market attracts rising numbers of beauty brands to operate within its territory.
The Chinese beauty market expands at a fast pace.
The performance of 16,000 brands on JD doubled their yearly sales during the period from October 31.
More than 40% of brands exceeded the 100 million yuan sales mark in China.
L’Oreal and Estee Lauder and Giant Bio together with other major beauty groups achieved business growth exceeding 100% in China.
The Chinese beauty sector maintains high levels of activity during the present time. Big names are doing well.
Benefit Opens New Online Store
The LVMH-owned cosmetics company Benefit has restarted its operations within Chinese market borders.
Tmall International received a new store from Benefit.
By expanding to Tmall International the brand can access additional online shoppers.
International brands demonstrate their ongoing interest in expanding their business operations within China’s beauty industry.
Plant-Based Products Are Getting Popular
Many customers throughout the beauty marketplace currently prefer skincare items that contain plant-derived components.
The sales revenue from plant-based skincare products increased by 26.3% percent.
The official Chinese regulatory list received four new plant-derived ingredients.
- Camellia sinensis leaf extract
- Dihydromyricetin
- Cymbopogon flexuosus leaf extract
- Cui-Yun-Cao extract
Many fashion brands are starting to use these natural ingredients for their products.
The product category holds major importance within modern beauty market operations.
Online Shopping Helps the Beauty Market
China reported a total sales increase of 2.6% throughout the period from January to August 2024.
The beauty market expanded through online shopping which produced a 11.2% increase during that period.
Shoppers like:
- Bundled products
- Good prices
- Small sizes to test new items
This market expansion mechanism helps brands achieve quicker advancement in the online beauty market.
A Look into Future Directions for the Market of Beauty Products
Research indicates that the beauty market will continue its steady growth within China.
More brands are joining.
Natural products are popular.
More people rely on online stores for their shopping needs.
Final Words
The Chinese beauty market exists in a state of continuous growth since its hectic state.
The successful turnaround of Benefit indicates how well it is performing in the market at present.
The market continues to welcome more buyers alongside increasing brands which brings about steady development.
Chinese beauty consumption continues its path towards the upcoming market opportunities.