LOEWE brings Crafted World to Tokyo as an engaging visitor experience celebrating Spanish culture alongside craftsmanship and traditions.
Fashion exhibition is not the only thing visitors will experience during this display. It’s a sensory journey. Here the past and present coexist as one. The story of LOEWE unfolds must travel while moving through every component one by one.
LOEWE in Tokyo: A Deep Connection That Goes Back Decades
LOEWE initiated its Japan business operations in 1973. The connection between LOEWE and Japan has strengthened through cultural exchanges and joint ventures between these two parties.
The Crafts World exhibition currently establishes its presence in the Harajuku district. The unique mixture of art expression and youth culture and design elements at this location suits LOEWE perfectly.
After its initial launch in Shanghai the exhibition fills a space of 1,300 square meters inside Tokyo’s downtown area.
The building interior buzzes with both physical and auditory motion together with illumination throughout the space. Scenography achieved by OMA design studio combines the artisanal craft style with contemporary design elements.
LOEWE doesn’t just present fashion. It creates an experience.
LOEWE Celebrates the Handmade with Heart and Detail
Immediately upon entry you will discover that every environment within this space reveres handmade works.
- Each LOEWE bag collection including Amazona, Flamenco and Puzzle is elegantly displayed as the main attraction of the store. These objects narrate about designer work coupled with dedicated craftsmanship.
- Interactive digital screens in this setting display Spanish natural wonders through their landscapes along with their colors and textural elements.
- The artists of the Onishi family located in Kyoto, Japan maintain the 400-year-old Kama iron kettle-making tradition which LOEWE cherishes as a legacy of ancestral heritage.
This is where LOEWE shines. It never forgets its roots. These achievements honor both the predecessors of LOEWE and the present day.
LOEWE Features Global Artists and Exclusive Collaborations
The exhibition goes beyond fashion.
- LOEWE opens artistic dimensions through tactile experiences with memory-based themes that stimulate the imagination.
- Studio Ghibli animated projects achieve new life while adapting elements from LOEWE design principles.
- The ceramic works by Suna Fujita showcase delicate ceramics with dreamlike elements that carry the spirit of childhood stories.
- The exhibition showcases sculptural works from Craft Prize recipients Tanabe Chikuunsai IV and Genta Ishizuka because of their strong dedication to material mastery and creative form creation.
All three elements of art combine with craft while honoring the values of culture in this space. LOEWE ensures that the feeling permeates throughout all the space’s areas.
LOEWE for All Ages – A Place to Discover, Learn, and Play
- This area of LOEWE remains both open and accessible to the public. The facilities extend beyond fashion enthusiasts. It’s for everyone.
- Children of future generations can participate in the specialized interactive exhibition space.
- The flower garden exhibits moving from above the ceiling creates a feeling of bewilderment which all ages find enchanting. It’s playful, moving, and thoughtful. Just like LOEWE.
LOEWE Launches Tokyo-Only Pieces for Collectors
- A unique extra feature becomes accessible to visitors at the conclusion of the exhibition.
- A special LOEWE retail location exists within the exhibition area. The limited Tokyo-made LOEWE bags and accessories are available exclusively at the store for visitors to purchase.
- Each item contains elements that reflect Tokyo-ness. The exclusive pieces will be available only in this store for collectors.
- LOEWE lovers have the opportunity to possess exclusive items which are not sold anywhere else.
The LOEWE Crafted World Tokyo Show Will Appeal To All Visitors
Shibuya Parco presents the exhibition from February 15 to May 11, 2025.
Location: 6-35-6 Jingumae, Shibuya, Tokyo
Visitors who want to see LOEWE’s world combined with design elements and traditional arts should not skip visiting this display. The LOEWE exhibition opens its doors to showcase its story to visitors. People should experience the art and feeling of craft through their senses.