LVMH has announced a new global employer brand campaign titled “Where Dreams Become Careers”, set to roll out starting September 30. The campaign supports the Group’s focus on talent empowerment, in-house career growth, and global mobility across its unique luxury ecosystem.
Career Growth Across 75 Maisons
LVMH is run in all large areas of luxury, from beauty and fashion to alcohol and jewelry. In 80 countries, with more than 75 messengers, the group appoints more than 213,000 people representing 190 nationalities and four generations. Its 500+ cases spread the entire spectacular price chain from procurement and production to global retail and distribution.
Around 60,000 new talents LVMH includes annually. In 2023, 78% of permanent employees received training, while 18,000 people advanced through internal mobility in brands, roles and geography. The new campaign strengthens the responsibility for LVMH being a “talent partner”, designed to support career and skill development across governor and skill with the Human Resource Initiative.
Campaign Focus and Global Launch
The LVMH worker brand campaign will detect 12 employees in cities such as Paris, Milan, New York and Shanghai. Special talents in categories, including beauty, fashion, watches and wine, work special talents in finance, human resources and retail. Their stories show how the brand in the group, “The Art of Crafting Dreams”, is translated into real opportunities.
The campaign will be launched in its first phase in France, Italy and America, followed by China, Southeast Asia and Oceania. This will include payment and organic channels both printed and digital formats, which show different people, matches and career paths for the group.
The LVMH Employer Brand Campaign aims to position the Group as a destination where career aspirations are nurtured through opportunity, mobility, and craftsmanship.