L’Oréal’s strategic decision
- Skincare brand was acquired to further support the premium segment of the market.
- Invested in sustainable beauty startups.
- Expanded in Asia with strategic Alliances.
Estée Lauder’s diverse portfolio
- Acquired an indie brand focused on clean beauty.
- Bolstered its digital first strategy by purchasing a beauty e–commerce brand.
- Entered into the high tech skincare market through a biotech firm acquisition.
Unilever’s strategic initiatives
- Acquired a beauty company with focus in wellness.
- Launched more customized skincare with AI enabled acquisitions.
- Increased cruelty free and vegan product range.
P&G’s expansion in the beauty industry
- Acquired a significant haircare brand to enhance competition in the premium segment.
- Acquired companies focused on dermatology based skincare.
- Strengthened investment in Latin American beauty market.
Impact of barriers to entry to market in the beauty industry
- Acquisitions by major players allows for less independent companies to exist.
- Synergy from mergers leads to quicker developments.
- Purchasers have an increased choice of products and lower costs.
- Shifts towards sustainability and uniqueness.
Predictions on Mergers in the Beauty Industry.
- Beauty startups that are more advanced in technology may increase interest from investors.
- Furthermore, consolidation among luxury skincare brands.
Closing Remarks
The largest beauty corporations are altering the game by implementing major strategies. The buying and selling of companies continues to transform the marketplace. Customers will enjoy more selections, enhanced products, and creative advancements in skincare in the years to come.