Clean‑science hair care brand viemaa has secured three major beauty industry nods this month, reflecting its rapid rise and inclusive mission.
viemaa earned a spot on RangeMe’s Top Brands in Health & Beauty Care, a status that connects the brand to leading U.S. retail buyers Its feature in MMR Magazine—via massmarketretailers.com—spotlights how viemaa is attracting mass‑market momentum And in April, TRENDHUNTER™ ranked it among the Top 100 Cosmetics Trends for its clean‑forward ethos.
Eunice Opoku, viemaa’s founder and CEO, described the attention as a validation of the brand’s purpose:
“Hair is a language of self‑expression, and our role is to ensure everyone has the tools and freedom to speak it fluently.”
The brand’s recognition on RangeMe underlines performance in retail channels: buyer interest, approvals and sample requests are rising, positioning viemaa for wider shelf presence .
Meanwhile, MMR’s editorial offers a much‑needed deep dive into viemaa’s strategy and inclusive positioning—a welcome contrast to surface-level press announcements.
TRENDHUNTER™’s Top 100 stamp highlights consumer appetite for wellness-driven beauty—and confirms viemaa’s role in shifting trends
Why these accolades matter
The trio of recognitions is more than shiny seals. They speak to viemaa’s positioning at the junction of science, purpose, and accessibility:
Science-backed formulations – viemaa’s patented Biomimetic Cuticle Technology is already making waves, with its Bond Shampoo touted as clinically proven to repair damaged hair
Inclusive brand DNA – WBENC-certified, vegan, cruelty‑free and designed for all hair textures, viemaa foregrounds diversity in beauty
Ethical give‑back – A share of every sale supports hair‑care and wellness initiatives for women and children in underserved communities
Looking ahead
Opoku signals this moment is just the beginning: “The future of viemaa isn’t just about expanding reach, it’s about expanding impact… shaping a beauty industry that reflects real people, real needs, and real stories”
With a growing distribution pipeline through RangeMe, editorial momentum in MMR and trend validation from TRENDHUNTER™, viemaa is poised for broader retail visibility in the U.S. and abroad.
Takeaway for the industry
Viemaa is emerging as a model for small brands navigating today’s crowded beauty terrain. By combining:
Proprietary, science-backed innovation,
Ethical and inclusive brand values, and
Strategic exposure via data-driven retail platforms and trend channels,
…it is scaling effectively from mission-rooted startup to mass-market contender.